आपण गोष्टी का सांगतो?

युष्यात आलेल्या विविध अनुभवातून आपण काही ना काही शिकत असतो आणि मग प्रेरित होऊन इतरांना आपले अनुभव सांगतो. गोष्टीं च्या माध्यमातून अश्या कथनात रोचकता भरली जाते आणि वाचक/श्रोता आशयाशी जवळीक साधू शकतात. सोप्या भाषेत वाचक/श्रोता आवडीने वाचतात/ऐकतात. Customer वर्गाला आकर्षित करायचे असेल तर त्यांना गोष्टी रूपाने उत्पादनाविषयी सांगा असे Sale Management शिकवते.
हाजालावर उपलब्ध असलेल्या आणि इमेल वर मिळालेल्या अश्या अनेक छोटया छोटया गोष्टी मी तुमच्या बरोबर इथे share करणार आहे. Manuscript (हस्तलिखित) या विभागात या गोष्टी वाचायला मिळतील आणि हो इथे भाषा माध्यम हे इंग्रजी व  मराठी असणार आहे.
विषयाशी संबधित पहिली गोष्ट:
“Why we tell Stories”
There was once a disciple of a great teacher. Day after day the disciple would sit at the feet of his teacher listening to his instruction. Many people would come to visit and inevitably the teacher would engage them by telling a story.



One day the disciple asked; “Guru, why do you engage people by means of stories? Why don’t you just give them your teaching straight out?”


The guru answered: “Bring me some water.”
Now the disciple knew his teacher to be a very formal and disciplined man. He had never asked for water at this time of the day. Nevertheless, he went immediately to fetch it. Taking a clean brass water pot from the ashram kitchen, the disciple went to the well, filled the pot with water and returned. He offered it to his teacher.


“Why have you brought me a pot when I asked only for water?”


The moral of this story…


We share with others the lessons we have learned. We provide them with a banquet of various tastes and styles. It is up to the person to choose that dish which they find most palatable.  

(Source: Cognizant Mailer)

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